In order to remain competitive today, a multi-platform approach is essential when delivering marketing messages. Your media plan achieves top strength when it reaches out to your clients where they live, with an integrated program maximizing the best of both traditional and state-of-the-art digital. Your successful media marketing campaigns will deliver not only what a prospective customer wants, but when they want it, and how they want to view it. That is exactly what the Journal of Managed Care Medicine (JMCM) delivers – an unparalleled, engaged audience of Medical Directors, across a multi-channel integrated platform on a continual basis.
JMCM delivers your message directly to Medical Directors who evaluate, select, and decide reimbursement for pharmaceuticals, other diagnostics and medical devices. JMCM focuses on what’s currently trending in managed care and provides fact-driven research and guidance about issues that affect the delivery of healthcare services and patient centric care. By tracking trends and providing insights, JMCM is the premier journal of peer reviewed articles pertaining to the practice of managed care medicine.
- When Medical Directors want to know the latest in practice, policy and research in managed care medicine, they turn to JMCM. JMCM delivers educational information to managed care Medical Directors and HCPs. Health Plan, Employer, Provider Medical Group, Hospital, PHO, ACO and IPA Medical Directors must review costs for total patient care and optimum outcomes; what are the long-term benefits to the patient and the healthcare system; what tests, procedures and medical treatment should be covered benefits and at the top tier of formularies?
- JMCM publishes timely articles on new treatment therapies, diagnostics, advancement in genomics and biotechnology and the business of managed care. JMCM is the official publication of the National Association of Managed Care Physicians (NAMCP)
- JMCM articles can be accessed from links on our “weekly” Managed Care eNews, Genomics, Biotech and Emerging Technology eNews and Prevention, Wellness & Lifestyle eNews with a total combined REACH of more than 70,000 subscribers
Our team will work with you to customize your media strategy – within your budget and capabilities – and choose the strongest channels to get your message delivered.
Need your advertising dollars to work harder? JMCM strategically targets a print circulation that includes over 10,000 Medical Directors and a digital circulation of 70,000 HCPs. To request a media kit, click here.
National Account Executive
American Medical Communications
Senior Director, Strategic Partnerships
NAMCP Medical Directors Institute